According to the total of investigation within the framework of the “Golden Seed-2008” rating, Communication group “PRT” occupied one of the leading positions in the nomination “The most famous PR agency in Ukraine”.
PRT also entered the list of leaders among the most professional agencies of 2008. A qualitative and quantative investigation was applied by the PRAVDA research independent company; its results were controlled by Observation council.
The aim of this rating was to reveal the common tendencies in relationships between PR-specialists and journalists as well as to analyze the problem field in the meeting point of PR and Mass Media.
This year the poll was executed among two groups – PR-experts and journalists (first group included both experts who work for PR-companies and those who work in departments of big companies). PR specialists estimated mass media and journalists, and mass media representatives estimated pr-agencies and PR-specialists respectively. Thus the information received was important for high-quality development of communication sphere together with mass media.
According to the total of rating, such PR-agencies were marked as the most famous by the interrogated ones:
PRP Ukraine, the best known one.
Group “A” (high level of notoriety) – HOSHVA PR, Pleon Talan, PRT, Publicity Creating.
Group “B” (middle level of notoriety) – Imageland, PBN Company, Starget, TABASCO PR.
Group “C” (low level of notoriety) – KEY Communications, Noblet Media, PR Service, SPN Ogilvy PR.
Objects inside groups were arranged in an alphabetical order.
To opinion of the interrogated, the group of professional PR-agencies consists of these ones:
PRP Ukraine, the most professional agency.
Group “A” – HOSHVA PR, Noblet Media, Pleon Talan.
Group “B” – CLEVER Group, PBN Company, Publicity Creating, Starget PR Agency. TABASCO PR.
Group “C” – Imageland, KEY Communications, Mainstream Communications, Nords PR, PR Service, PRT.
Objects inside groups were arranged in an alphabetical order.
According to opinions of the interrogated PR-specialists, a group of mass media including those whose journalists carry out the most professional work with PR-specialists from agencies and companies, is formed by these ones:
Invest-newspaper and Compagnon, the most professional ones.
Group “A” – Business, Delo, Delovaya Stolitsa, Economic news.
Group “B” – Kommersant, Computer review, Contracts.
Group “C” – IT-business week, Marketing Media review, The Day, Interfax Ukraine, Correspondent, Ukrainian news.
The mass media, whose journalists are the most correct\polite in their work with PR-specialists, according to opinion of the respondents:
Business – the most correct\polite.
Group “A” – Invest-newspaper, Compaignon.
Group “B” – Marketing Media Review, Delo, Delovaya Stolitsa, Economic news.
Group “C” – IT-business week, The Day, Interfax Ukraine, Kommersant, Computer review, Contracts, LigaBusinessInform.
The majority in a group of leading mass media consists of the business editions, but there’re also several informational agencies, social-political and specialized editions.
Summing up the rating, it was market by the organizers that each rating is subjective in some sense. At the same time, estimation of market players by different parameters (from reputational to financial) helps to develop the market, to make consolidation and self-identification of operators easier. That is why “Golden Seed rating”, which was carried out for the second time, plays the role of an instrument for Ukrainian public relations market development, increasing the level of service efficiency and professionalism. This is really essential in crisis conditions, when PR-branch in Ukraine undergoes difficult trials.
Let us remind that PRT Communication Group examined the interrelations between the representatives of PR market and mass media in two branches of Ukrainian economics – alcoholic and metallurgical, in 2004.
Within the framework of its social project “Effective Business Communications” (EBC), PRT guided expert investigation to objectively estimate the basic interactions of PR-managers and mass media representatives who are specialists in the given segments.
Estimation of communication processes in alcohol branch.
09.11.2004
Estimation of communication technologies market by alcohol-producing companies.
- types of CTM, which are the most effective for company development after accepting the law “About advertisement”
- TOP-managers’ level of understanding of communication technologies efficiency in gaining desired results
- Coincidence of adequate prices between CTM services and received results.
- At what level the market corresponds to company’s needs
- The level of CTM development in Ukraine
(легенда: lobbying, PR, Mass Media, Advertisement)
Estimation of Mass Media market by alcohol-producing companies
- what Mass Media seem to you the most important to support effective relations with?
- What kinds of Mass Media are essential for your company?
- Level of understanding the specifics of a branch by the Mass media representatives
- Level of accuracy of transferring the information about your company by the Mass Media
- Level of satisfaction by the work of Mass Media
(легенда: business, TV, common political, informational agencies)
Estimation of companies
- level of demonstrated understanding of the work of Mass Media
- Level of professionalism revealed while working with Mass Media
- Level of TOP-managers’ readiness to work with Mass Media
- Readiness to work with Mass Media
- Level of negative attitude
- How active is company’s presence in Mass Media
- Advancement politics aggression
- Dynamics of development
- Stability on the market
(легенда: Alcohol industry, metallurgical industry)
