“Mass media relations” is one of the most important technologies when it comes to forming of an image and reputation of the Company, of a top-manager, or of a separate event. Through cooperation with mass media it is possible to establish and to support contacts with different target audiences: clients, partners, shareholders, authorities, investors etc. We use different ways to communicate with the media, including:
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generation and realization of information grounds;
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target media segmentation;
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organization and holding of press-conferences and briefings;
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organization and holding of press-tours, press-lunches, and other events for journalists;
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forming of a loyal journalists’ pool;
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organization of interviews with the Company’s management;
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composing of articles and preparation of any text materials;
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writing and distribution of press-releases;
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monitoring and analysis of mass media;
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placement of informational materials as editorials in mass media.
Media relations as a pattern are a part of all projects implemented by our Company, which is namely more than 260 successful campaigns.
