Press events are the events organized for MCM or with the participation of MCM. The cause of press events holding may be any important information cause.
Depending on the aims of a company, proportions and amount of information cause, one can choose this or that type of press events: press conference, press- round, press-lunch, briefing etc.
While preparing different arrangements for MCM, it is important to provide exact coordination and coherence of all activities of an organizer:
media-pull determination
invitation of purposeful MCM
script plan of an event
speakers` texts
distributing materials (press-release, press-cut etc.)
technical maintenance of the arrangement
communication with journalists
feedback.
