Briefing, like lightning, is held very quickly, but its consequences are noticeable for a long time. Briefing is considered to be one of the shortest PR-actions and at the same time is capacious enough concerning its informational filling.
Briefing, as a rule, is devoted to one question.
Very often it saves the situation in extreme, force majeure circumstances, the most important thing for which is not a presentation, but a position of a speaker concerning a certain question.
Briefing usually provides «hot» informational cause and journalistic notes and news.
