It is impossible to create an image and reputation of a company quickly and qualitatively having no idea how and where the information flows inside and outside a company are directed.
Communication audit gives an opportunity to learn the informative activity of a company both in quantitative and qualitative figures. It is an original situation analysis of key massages of a company; it also analyses the effectiveness of communicative system of a company itself and also informational activity of competitive surrounding and market as a whole.
The results, having received during a communicative audit, allow optimization of the information flows of a company, and also approve its interrelations with micro- and macro environment.
