If you have no time to investigate a great number of publications in MCM for searching information you are interested in, then press-clipping is the thing you need.
Press-clipping represents collections of printed materials and Internet MCM where requested information is mentioned. Materials of press-clipping can be used both for PR aims-placing of MCM quotations about a company in booklets or on the web site-and for planning business strategy.
Press-clipping usually gives an exact picture of effectiveness of conducted events for the press.
Press clipping is very important for conducting negotiations with potential or present-day investors, sponsors, business partners.
